What is TikTok Advertising? How does it Boost Business Growth?
What is TikTok Advertising? How does it Boost Business Growth? Apart from Facebook, LinkedIn, Instagram, etc., a rising star is making an impact in people’s lives – TikTok! This blog will help you delve deep into advertising on TikTok . As you cue the expansive mobile app space, many apps have been consuming people’s time. But, the current talk of the town is TikTok. Although the platform has been around since 2016, it’s gaining enormous traction even outside the Gen Z circle. Many B2B and B2C companies have devised their digital marketing advertising strategies keeping TikTok as one of the prominent platforms. One of the major challenges faced by TikTok was to shift from an entertainment platform attracting the audience to a business platform attracting advertisers. In a report, it was observed that TikTok spending has increased by 800% YoY, which is still the 5% of the amount spent on Meta. However, on comparing the user growth, TikTok has surpassed the time f...