What is TikTok Advertising? How does it Boost Business Growth?
What is TikTok Advertising? How does it Boost Business Growth?
Apart from Facebook, LinkedIn, Instagram, etc., a rising star is making an impact in people’s lives – TikTok! This blog will help you delve deep into advertising on TikTok.
As you cue the expansive mobile app space, many apps have been consuming people’s time. But, the current talk of the town is TikTok. Although the platform has been around since 2016, it’s gaining enormous traction even outside the Gen Z circle. Many B2B and B2C companies have devised their digital marketing advertising strategies keeping TikTok as one of the prominent platforms.
One of the major challenges faced by TikTok was to shift from an entertainment platform attracting the audience to a business platform attracting advertisers. In a report, it was observed that TikTok spending has increased by 800% YoY, which is still the 5% of the amount spent on Meta. However, on comparing the user growth, TikTok has surpassed the time factor. It took 4 years to grab its audience, for which Facebook took almost 7 years.
You might find people discussing whether is TikTok marketing worth it or not. Well, when we talk business and marketing, TikTok comes out as a shining star for brands. In comparison to Meta, TikTok is much more cost-efficient. The CPC value offered by TikTok is 30% cheaper, and the authenticity of its ads leads to an engagement rate as high as 835% compared to that of Meta.
What is the value of TikTok to businesses?
With an increase in the number of users per year, it is estimated that TikTok will cater to around 1.5 billion users by the end of 2023. Being among the top 50 apps in 140 countries, TikTok has proved to be one of the best platforms to help you grow your brand’s online presence and a higher ROI. As a top-notch social media marketing agency, SkyTrust has listed how TikTok will help businesses expand.
What is TikTok advertising?
TikTok ads are a form of social media marketing, depicted in a promotional style on the platform as full-screen videos. Brands pay to showcase these ads to their targeted audience. These ads aim to enhance brand awareness and sell its products or services. TikTok ads can be categorized into three levels of organization, namely –
When it comes to advertising and marketing on TikTok, people are often unsure about taking a step forward. But as per TikTok Marketing Science Global Retail Path To Purchase Study, TikTok users, commonly referred to as TikTokkers, are 1.5 times more likely to immediately purchase any product or service that they discover on the platform, in comparison to the users of other social media platforms.
Is TikTok advertising worth it? This is a common question marketers often ask themselves! If you have a well-sorted-out marketing strategy, targeted audience, optimized profile, and competitive bids, TikTok ads are worth the investment. It can help you reach a wider young audience and lead to brand enhancement.
What is the benefit of advertising on TikTok?
If you want to excel in the marketing game, you cannot ignore the importance of TikTok advertising. Below are some of the prominent benefits of TikTok advertising.
If you want to learn how TikTok is used for marketing, you should know that almost every TikTok ad agency works to increase brand awareness and build an engaging community. The three significant marketing styles marketers use are Influencer marketing, creating your own TikTok, and TikTok advertising.
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